David versus Goliath. New media versus old media. Marquette Social Scene versus the Mining Journal.
A classic battle is brewing here in Marquette. Or maybe it's more of a skirmish.
In any case, it's got the Mining Journal threatening to take some guerrilla journalists to court.
What started it all was the Mining Journal's recent decision to erect a paywall on its website. If you want to get news online from the Mining Journal, you now have to pay for it.
Not all that unusual. Newspapers across the country are doing it. At a time when hard copy circulation is declining (and the Mining Journal concedes this), it's a way to make money.
Well, Marquette Social Scene, a young, digital upstart that covers news, sports and entertainment, wasn't thrilled with the new paywall. Brice Burge, the owner and editor of Marquette Social Scene, considers it a violation of public trust. He's an idealist. He believes newspapers should be available to everybody so that we can be enlightened about the world around us.
So...(and this is where the skirmish started)...Burge re-published in Marquette Social Scene a posting from a reader on the Mining Journal's Facebook page that told other readers how to work around the paywall.
Talk about irony. The newspaper's own Facebook page was telling readers how to get the news product for free.
When Burge re-published the posting, the Mining Journal wasn't pleased. Publisher Jim Reevs sent Burge a cease-and-desist order, claiming that he was promoting an illegal activity, and threatening legal action if the posting wasn't taken down.
So far Burge isn't budging.
One thing seems eminently clear. The Mining Journal needs to start monitoring its own Facebook page more carefully. Its failure to do so is what created the problem.
Second and more important is this. The new, hyperlocal, digital media--Marquette Social Scene, UP Second Wave, Marquette Magazine, Marquette Music Scene and Word on the Street--are here to stay. Some will die, some will grow, many will evolve, but as a means of gathering and distributing the news, they will play an increasingly vital role in our lives.
And the dinosaurs--the Mining Journal and the TV stations--will have to adapt (with more robust websites and social media involvement) or die. Cease-and-desist orders can only delay the inevitable.
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Speaking of TV stations, the latest Nielsen ratings are out, and they spell good news for TV6. The longtime news leader here reasserted its overwhelming dominance at 6 pm after a serious drop in ratings last May.
The 11 pm ratings, which depend more heavily on the prime time offerings of the networks, were a little more competitive, with the new WJMN newscast posting decent numbers, but TV6 is still the unquestioned leader.
WJMN debuted its UP newscasts just a couple of months ago. It'll take some time for the station to become truly relevant. You don't overcome 50 years of dominance in just a ratings book or two.
As for ABC10, it keeps plugging along. Underfunded and underresourced, it produces solid newscasts at 5:30 and 10 pm and a substantive website with continual social media interaction. One of the station's most obvious flaws, a news set that looks like it was hastily assembled in someone's back office, will soon thankfully be history. The station is getting a new "virtual" set within a couple of months.
What does "virtual" mean? It means it'll look like things are there on the set when they really aren't. Electronic tricks. Slick. Sportscenter on ESPN employs a virtual set.
Also in from ABC 10: Al Jazeera America has requested that the station send them a long form story on the Bobby Glenn Brown story. Brown, of course, is the local man who recently took part in a commitment ceremony with his longtime partner, and was subsequently told by St. Michaels Catholic Church he could no longer take part in the ministry of the church.
The story's gotten some national play. Now Al Jazeera America wants to do something with it.
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If you've been wondering what's going to happen at the site of the old Food Co-op, here's a partial answer.
GEI Consultants, a nationwide engineering firm that's currently located on Washington Street, is taking over half of the downstairs space and all of the upstairs space.
Upstairs will house the GEI offices while the downstairs is set aside for a soils and materials lab. A wall has already been erected downstairs, splitting the space. No word yet on who may move into the other half.
GEI works with the mines, government agencies and businesses. They employ 15 people here. The employees should be moving in to their new digs on about July 10th.
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The Marquette Farmers Market has been kind to the St. Charles Winery.
Marquette's only winery moved into the Farmers Market for the first time this season, and sales are already up 30%.
In fact, owner Randy St. Charles says he and his wife Lisa are struggling to keep up with the sudden surge in demand. Production has more than doubled since they took over the winery nine months ago.
They offer between 20 and 30 wines--like watermelon and mandarin orange as well as the more traditional chardonnay and pinot noir--at prices ranging from $13 to $25 a bottle.
Of course, the grapes don't come from the UP. They arrive in concentrate form from Central California and then they're processed, with Lake Superior water and flavoring, by St. Charles at his shop on Washington Street.
It's in a second floor office, next to an insurance agency, across the street from McDonalds. Not exactly the lush, rolling hills of Napa Valley.
But they have a wine-tasting room on site where they welcome individual wine enthusiasts and host small events and parties.
It's a start. And it's classic UP, devoid of pretension and driven by energy and enthusiasm.
You got news? Email me at briancabell@gmail.com
TV6 has already adapted. They have the most robust website and integration of social media in the region. Noone even comes close. And participation by the public is FREE.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI'd have to agree with the previous poster. And dinosaurs? I highly doubt it. They've been saying the same thing about my industry (radio) ever since the advent of TV, which began its ascent to ubiquitousness some six decades ago now. Guess what. Not only is the radio's star not dead--it glows brighter than ever. The big challenge for all these, "new media" upstarts will be monetizing it. Let's face it. If you can't make a living doing it--who's going to want to continue?
ReplyDelete"Brighter than ever."? What the what?! Have you actually listened to yooper radio stations? With Spotify, Slacker, and all the other online options, why would you torture yourself?
DeleteBrighter than ever meaning more choice (more than 22 signals in this market now--when there once were about five) more people listening than ever before (real Arbitron data) and more profitable than ever before. Yes I have listened to all of the above--and a few others that you fail to mention. None have obtained anything even remotely close to terrestrial radio's ubiquitous nature and all either want me to view or listen to their ads, or they want me to pay a fee. Not exactly a technological revolution. I'll choose a few (sometimes even informative) ads--and local (free) radio and their local (free) information that they offer any day over all of the above.
Delete"None have obtained anything even remotely close to terrestrial radio's ubiquitous nature"
DeleteYes, this is like the restaurant that serves really bad food but at least the portions are large. Or... hey, this radio station, its DJ with a 1970s delivery, cringeworthy ads voiced-over by the business owner ("for all your [fill in the blank] needs", and the same top 40 played ad infinitum is really crappy, but it's free...
Sure radio is still around, but through their radio people are not listening to their local stations. In increasing number people are tuned into satellite stations, their own music libraries they carry in their back pocket on some kind of phone or music player or live streaming of Pandora or iHeart Radio. About 12%-17% still listen to FM or AM radio.
ReplyDeleteNot true. Traditional radio reached 92% of all Americans each week. That's more than 241 million people--the largest numbers radio has ever posted. Details here: http://www.rab.com/whyradio/images/Full_Fact_Sheet_V2.pdf
DeleteMeanwhile, satellite radio's reach is about five percent in total, and is still waiting to turn it's first dime of profits. I know. I once owned Sirius stock prior to the XM Merger. Even now with a total monopoly--Sirius XM is still not profitable. The reasons are two-fold: 1. They paid far too much for "talent" with guys like Howard Stern and 2. The business model of people paying a monthly subscription fee for radio has not proven profitable. People will tolerate a few commercials in order to get free music.
I've been logging onto TV6's web site since 1995 with my PortUp account. That's nearly 20 years ago.
ReplyDelete"The Mining Journal needs to start monitoring its own Facebook page more carefully."
ReplyDeleteThat wont happen. They have not even been monitoring their printed content carefully for a couple decades at least. With all the factual errors and spelling, punctuation and grammar errors it's no wonder a lot of people gave up reading the MJ already.
As far as WLUC/WJMN, I flip back and forth between the two newscasts and on a few occasions within the last couple of weeks the channel 3 content has stomped all over the excruciating crap on channel 6.
If channel 3 can keep up better content vs TV6 I will just leave it on 3 instead of flipping between the two so I wont see the annoying garbage that channel 6 airs at times.
TV 6 content is often time mundane and boring. Their website comment section is both gossiping and cringe worthy. I am willing to bet a lot of people/companies and other potential news items/stories will want to avoid TV6 coverage for this fact alone. The overwhelming misinformed and negative comments they let spill across their webpage will have an affect. Nice to see some other news cast in our area.
ReplyDeleteI have it on good authority that TV6 will be re-branding their evening news. The new name: "The Execrable Evening News @6"
DeleteIn other news, the geezer from Swick will be getting his own sitcom. Stay tuned!
The Mining Journal has always been available for all to read at the public library.
ReplyDeleteOK, that's just sad. Someone found the weakest hack ever to get past the paywall of that sad little rag, and what does the newspaper do? Instead of fixing the vulnerability, they lawyer up.
ReplyDeleteBut... this is not to be taken lightly. If you gain unauthorized access to a computer or network, you really can catch a federal charge. Even if you cause no harm. Even if you do it to point out the vulnerability to the owner.
But then again, the Mining Journal didn't have to be a di6k about it. They could have just said thanks for the tip and fixed the hole.